Jul 27, 2020
The digital marketing landscape is changing rapidly. Recently, marketers flocked to new social media platforms, like Periscope and Snapchat. But these channels soon were replaced with Facebook Live and Instagram Stories. These rapid shifts illustrate the importance of identifying the right marketing trends to jump on. When you do, you can “ride the wave” as a specific trend grows in popularity. Finding the right strategies can lead to more brand awareness, traffic, leads and sales, among other things.