Every brand is keen on improving their visibility on the web. When it comes to your SEO strategy, there’s no easy way. You can have a long-term, super complex strategy that’s going to land you as the first search result for a search term. And, you can have a short-term SEO strategy that just helps boost your way up higher in the rankings. Here’s are the small ways to boost SEO rankings:

Structure Your Content for Readability

Part of a website page’s SEO ranking factor is how long the visitor spent on that page. There are a few ways to make sure that visitors don’t bounce off of your page. Content’s goal is to make you want to read our content, not see a wall of text and run the other way. For eg. placing articles that with headers, bolded text, italicized text, emojis, images, and bullet points.

Prioritize Your Content

Don’t make your readers feel like your website page is a digital billboard with a drop down ad, an ad on the side of the content, and an ad coming up from the bottom of the page as they struggle to read the article.The high bounce rate will have a negative effect on your ranking, but it will also have a negative effect on how website visitors view your brand. Always prioritize your content first so you’re building a trustworthy relationship with your new website visitor. This increases your page duration (and SEO ranking) and your chances of turning that visitor into a lead.

Have a link-worthy site

Focus on creating relevant links within the text. Instead of having "click here" links, try writing out the name of the destination. "Click here" has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to. Always use descriptive links by linking keywords—it not only improves search engine optimization, but also adds value to your readers, including those with disabilities or who are using screen readers.

Rework on Your Metadata

When designing your website, each page contains a space between thetags to insert metadata, or information about the contents of your page. While your meta description doesn’t have to do with your SEO ranking in terms of the content that you put into it—it does affect whether people click on your content or not. You can boost your SEO ranking by having an engaging meta description that compels people to click on your article.