Why it’s best to integrate TV advertising and Digital Marketing during Covid-19 Pandemic?

Sep 16, 2020
Television has come a long way in the past few years, as marketers realized they have more data than they thought. With big data integration, set-top box data, and smart TV data, drilling down in the linear world is now possible.

Why Socially Responsible Marketing is Important for Brands?

Aug 06, 2020
The concept of social responsibility holds that businesses should be good citizens, balancing their money-making operations with activities that benefit society, be it on a local, national or global scale.

The Role of Cyber Insurance and Its Importance for Brands in Today’s Time

Jul 01, 2020
Any brands that uses technology or collects data is at risk of a cyber-attack, and the results can be catastrophe. Without securing a dedicated cyber policy, most brands likely do not have adequate insurance coverage following a data breach. a brands, regardless of its size or industry, entails a lot of hard work and discipline.

How Technology is Helping People Survive Lockdown

Jun 03, 2020
Covid-19 has put the world on hold. With no cure in the sight, the Covid-19 pandemic has sent countries around the world into crisis mode, with many now having to cope with severe social isolation and physical- distancing measures.

How Digital Marketing Can Help Brands Survive Covid-19 Pandemic?

May 06, 2020
Coronavirus is, by far, one of the biggest challenges this generation has faced, and its impacts will last in the years to come. The worldwide impact of COVID-19 on the economy cannot be overseen.

Influencer Marketing: What is it? Why it is Important for Brand in today’s Digital Age?

Apr 08, 2020
Influencer marketing is a type of social media marketing that is a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern-day content-driven marketing campaign.

7 Digital Marketing Trends to consider for 2020

Mar 04, 2020
Businesses that employ digital marketing campaigns by understanding changes in the market continue to gain more customers and profits. Keeping this in mind, here are 7 trends that are set to drive digital marketing decision in the year 2020:

The 7 Best Social Media Marketing Campaigns 2019

Feb 05, 2020
The following are 7 of the best Social Media Campaigns of 2019 that won Brands customers’ attention and applaud:

Why Brands are going Logo less?

Jan 09, 2020
Brands like Pepsi, Starbucks, McDonald’s or Nike are so popular that they don’t need wordmark to be recognized by consumers. The same applies for the logos of BMW, Apple, Adidas, and countless other brands.

6 Ways Brands can Protect Themselves Against the Next Social Media Hoax

Dec 04, 2019
Last month, Instagram had to face a social media hoax that claimed it is implementing a rule “where Instagram can use your photos.
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