Television has come a long way in the past few years, as marketers realized they have more data than they thought. With big data integration, set-top box data, and smart TV data, drilling down in the linear world is now possible.
The concept of social responsibility holds that businesses should be good citizens, balancing their money-making operations with activities that benefit society, be it on a local, national or global scale.
Any brands that uses technology or collects data is at risk of a cyber-attack, and the results can be catastrophe. Without securing a dedicated cyber policy, most brands likely do not have adequate insurance coverage following a data breach. a brands, regardless of its size or industry, entails a lot of hard work and discipline.
Covid-19 has put the world on hold. With no cure in the sight, the Covid-19 pandemic has sent countries around the world into crisis mode, with many now having to cope with severe social isolation and physical- distancing measures.
Influencer marketing is a type of social media marketing that is a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern-day content-driven marketing campaign.
Businesses that employ digital marketing campaigns by understanding changes in the market continue to gain more customers and profits. Keeping this in mind, here are 7 trends that are set to drive digital marketing decision in the year 2020:
Brands like Pepsi, Starbucks, McDonald’s or Nike are so popular that they don’t need wordmark to be recognized by consumers. The same applies for the logos of BMW, Apple, Adidas, and countless other brands.