When a person searches a key word online using a search engine, such as Google, Bing, the search engine generates results which are natural and unpaid. Search Engine Optimization (SEO) is a process which is designed to improve the ranking of a website in the search engine results. It takes a lot of time, energy, effort and planning to execute an effective SEO campaign.

Mobile phones have become incredibly advanced in a very short span of time, leading the way for convergence of technologies and devices. Not only the technology, features but the uses of a mobile phone too have evolved. Today's smart phones are less of mobile phones but more of hand held computers. Tablets and iPads are also becoming popular. Therefore, having a mobile-friendly website or a responsive website has become an integral part of effective online presence.

Email Marketing, a pull marketing technique has always been a very cost effective and an easy option available to the marketers. The emails must present new ideas and effective content and attractive images which must be in line with the latest trends and changes in preferences of their target customers. This, if done well will pull potential customers to your business.

The days of newspapers, books magazines even TV, bring back fond memories of the communication era that is slowly fading across the world. Today, smart mobile phones, computers, tablets and internet have become so integral to our day to day life that most of us cannot imagine life without them. In short, the digital age has well and truly arrived before we even realised.

Conversion Optimization or Conversion Rate Optimization is a method to increase conversion of the visitors of a website into customers. Conversion Rate Optimization is a structured and systematic approach to improve the performance of the website based on insights received from consumer behaviour analysis and their feedback. It can also be termed as a method of review and revise.

Back links are external links that are available on a website. These are generally described as “links” coming into a website. Search Engines treat backlinks as a tool for popularity and relevance of a particular website. The more the number of links, the higher the ranking for searches. In today’s SEO, high quality and relevant backlinks also weigh.