L’Oréal Will Add Makeup to Your Selfies, Thanks to Snap Lenses

Jun 18, 2020

If you use Snapchat to take a selfie in the US, there's a good chance that you will get cool makeup options there. L’Oréal USA has launched the first-ever beauty branded "Snapchat Lenses" for the Snap Camera desktop platform, marking the first partnership between a major beauty company and Snapchat owner, Snap Inc. The partnership will see the launch of eight custom-branded, augmented reality (AR) lenses that will be featured for one week on Snap Camera free desktop application. Through the app, users can try on entertaining, interactive lenses on video platforms like Twitch, Google Hangouts and Skype. Featuring special lenses from L’Oréal brands like Garnier, Lancôme, L’Oréal Paris, and Maybelline, the lenses will allow users to try on a variety of beauty looks across categories including hair colour, makeup, fragrance, and skincare. The L’Oréal lenses will be featured in a dedicated beauty area on the video platform’s opening page.

This surely comes as good news for Snapchat users in US, AR capabilities give people new and fun ways to experience beauty products and be immersed in L’Oréal, especially right now, from home.

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