Aug 23, 2019

Such is the love for the Thrones that Indian fans of this slow-burning American series have surpassed global fans to score the fourth spot on Instagram’s list. It’s not much of a surprise then that many brands and startups in India have also jumped in to capitalize on the hype of this GoT fever. 

Aug 16, 2019

22^nd April saw Earth Day, the day dedicated to honoring our planet and pushing for people to take better care of it. Brands also commemorate Earth Day with campaigns, activations, new initiatives, heartwarming ads and other stunts. Below are a few of the most notable Earth Day creations from brands:

Aug 09, 2019

Bose, an electronics maker along with Coachella Valley Music and Arts Festival in California, US turned music fans into fans of its new sunglasses by bringing spatial audio to this year’s Coachella.BOSE Frames, or audio-pairable sunglasses, provide what’s being called the first audio augmented reality (AR) experience for festival goers were selling the $200 Frames at merchandise tents around the fairgrounds, and the frames can be found on the Bose official website.

Aug 02, 2019

Internet in India has brought a massive change in the way we communicate, eat, shop, watch and read all through internet apps. Like everything else, there is a downside to easy access to social media and messaging apps as well: the uncontrollable flood of propaganda and fake news. False often sensational, information disseminated under the guise of news is spreading like wild fire.

Jul 26, 2019

The feature allows the users to shop on Instagram without ever leaving the app (previously, tapping on a product tag directed users to an external website.) Now, shoppers can tap on an Instagram photo to see a "Checkout" button, which lists the price of the item. When the user clicks on a product tag of her choice from a brand partnering with Instagram, she sees an option to “Checkout on Instagram.”

Jul 19, 2019

Social media is the most popular medium of communication. According to Statista, the number of social media users in India is around 326 million (2018) and this is expected to go up to 400.3 million by 2021. The report further states that 65% of India’s population is within the age group of 18-35 and spends almost 4 hours on the internet per day.

Jul 12, 2019

On February 5, we celebrated 5 years of achieving great things together and helping clients in building their businesses, right from the inception of an idea to its delivery phase thus creating long-term relationships with companies, businesses, and individuals.

Jul 05, 2019

Mobile phones have gone through a whole lot of changes in the past decade. Things seems to be changing even more as we enter 2019. As on 21^st February, 2019 Samsung kicked-off its Unpacked event in San Francisco with its highly anticipated foldable smartphone called the Galaxy Fold. 

Jun 28, 2019

Think again. If you are one of those who have a smart phone, chances are neither a desktop or laptop is your favourite computer. Your favourite computer is your smart phone and you don’t even call it a computer. For years, desktops and laptops have been a given standard for internet searches, no more.

Jun 21, 2019

India has enjoyed being one of the top destinations for outsourcing services. India’s vast relatively better English speaking youngsters revolutionised the outsourcing industry. For years, India pioneered provision of lower end outsourcing services to the world.