In the wake of the COVID-19 pandemic, businesses and people around the world are facing a new reality. To help small businesses during this challenging time, the social media giant Instagram is introducing new ways for people to support them by discovering their gift cards, food order options, and fundraisers on Instagram. Businesses can get set-up with select partners and use new interactive Stories stickers with their own Stories content to drive awareness of these new ways people can support them. Stories sticker, which will be available in their sticker tray. Supporters can also re-share these stickers in their own Stories to help spread the word. Businesses can also add a “Gift Cards”, “Order Food”, or “Donate” button to their Instagram profile. By tapping an Instagram profile button, people will be taken to the business’ chosen platform to complete their purchase. Notably, businesses can start a fundraiser through Instagram. To start a fundraiser and use the “Donate” button, business owners or a supporter will need to first create a personal fundraiser on Facebook and then input that links on Instagram. A fundraiser can also be easily shared from Facebook to Instagram Stories to reach more supporters; this must be done from the Facebook app.