Nov 07, 2019

Have you ever thought that something as utilitarian as directions can be delightful? McDonald’s has. McDonald’s in a series of charming and colorful ads has turned its signature fries into directional signs! The new campaign is currently being run by McDonald’s France and uses the iconic fries to give drivers indicators to the nearest McDonald's drive-thru.

Oct 31, 2019

Google has recently debuted its new shopping platform including direct checkout and strong personalization for the users in the US. When surfers log on with their Google account, they will see an overview of categories, boxes to show recommended products, entitled “Picks for you” and “Inspired by your Google activity”.

Oct 24, 2019

WhatsApp has been ad-free for years but big brands such as Tinder, McDonald’s, Tide, Reebok, and Zomato have already got a workaround in place to establish their presence on the messaging app. Top consumer companies are finding a backdoor to advertise on WhatsApp through fun and quirky stickers and GIFs.

Oct 17, 2019

A restaurant at Vinoba Nagar in Shivamogga has a surprising new dining experience in store for its patrons. At Upahara Darshini, the waiter bringing you your order is not human, but a humanoid! Perhaps, this is the third restaurant in the country to have a robot doing the job of a waiter. The humanoid interacts with customers in both Kannada and English.

Oct 10, 2019

Uber, an American multinational transportation network company is bringing aerial ridesharing. With the launch of Uber Air, a shared air transportation program— planned for 2023— flying taxis in future seems closer than one can think.

Oct 03, 2019

TechManch is a platform that brings together advertising, marketing, and media fraternity of the country to discuss, celebrate and encourage the work being done in the digital marketing space, specifically, internet, mobile, gaming, social media, and the blogosphere.

Sep 27, 2019

Do you like McFries? A lot, probably. How about the music? Definitely very much. But if you get to know that the next time you walk into a McDonald's and ask for some McFries you can also avail of some exclusive music access to go with them.

Sep 20, 2019

The retailer Lacoste will be spotlighting the plight of ten new threatened species online and in a number of its stores across the world for one day. The Brand will be replacing the “crocodile” emblem for a limited-edition collection of white polo shirts with the new endangered species.

Sep 12, 2019

Tata Consultancy Services (TCS), India’s largest IT services exporter, has entered into a multi-year agreement with the Department of Posts (DoP) to digitize India Post and its postal services. The partnership is aimed at equipping India Post with modern technologies and systems to enable it to offer modernized delivery of mail and packages, becoming a multi-service digital hub and launching innovative services to enable newer revenue streams and more services to enhance the customer experience in an effective manner.

Sep 05, 2019

May is the Mental Health Awareness Month, and like every year big brands are thinking up ways to join in on the mental illness conversation while trying to sell their products. This year, Burger King has started the conversation.