The days of newspapers, books magazines even TV, bring back fond memories of the communication era that is slowly fading across the world. Today, smart mobile phones, computers, tablets and internet have become so integral to our day to day life that most of us cannot imagine life without them. In short, the digital age has well and truly arrived before we even realised. 

People have a variety of views on this development but it's not all bad news!

From a business perspective, the digital marketing methods are faster, practical and have better reach than the traditional ones. While competition for businesses has increased many-fold, the technology has given businesses the ability to compete better and differentiate themselves. The businesses can focus their marketing to reach their target customers offering them the products and services that those customer are looking for.

Unlike before, there is a wide range of analytical data available to analyse a particular marketing campaign. And this data is real time allowing planning and execution in a more efficient and smooth manner.

The key highlights of digital marketing include:

• Targeted marketing
• More affordable than the traditional marketing methods
• Wider audience with extended reach – can find customer anywhere in the world
• More efficient, takes less time to execute
• Measurable results
• Best Return on Investment (ROI)

Digital Marketing reinforces communication and expands the reach of businesses, in short, it is here to stay.