Email Marketing, a pull marketing technique has always been a very cost effective and an easy option available to the marketers. The emails must present new ideas and effective content and attractive images which must be in line with the latest trends and changes in preferences of their target customers. This, if done well will pull potential customers to your business.

The best ways to send out effective emails to the customer include:

• Use of Emphatic Subject Lines: Subject lines should be really simple and deliver the best deal the email has to offer. It should be compelling enough to have the customer open and read the email. The subject lines should not be kept too long. Otherwise it would lose the reader’s interest. Important details need to be mentioned first.
• Keep Changing the Layout: Repetitive emails do not generate interest. Even using a different colour theme, or new layout, or changed content would give it a new look, keep it attractive and interesting.
• Content Relevance: The content should be simple, original and relevant. It should in very few words be able to get the message across to the reader.
• Social Media Tags: Engaging the customer through Social Media works quite well. So in the email, always give hyperlinks that link the customer to Social Media pages for the business.
• Segment the Target Audience: The target audience for a business can be based on geographic, income and behavioural segmentation. Identifying these help a business focus their marketing activities with a better and well designed campaign.
• Track Results:  It is advisable that tracking of the email campaign is done to understand the overall effectiveness of the marketing campaign.