Visiting an e-commerce website, one often comes across notifications saying "your order is ready for check-out", "We don't want to disappoint our special guest", "Try out this".
The age of digital marketing has bombarded people all at once. It is not restricted to the attack of ads and information about various products and services in the market.
Falguni Nayyar, CEO of the famous e-commerce fashion brand Nykaa says, "We should treat social media as more of a brand building tool as opposed to a revenue generating medium".