In a first by any business giant, Unilever has decided to focus on choosing healthy and new principles on marketing and advertising foods and beverages to children. The multinational company will adopt a three-pillar approach for its products that will be responsibly communicated, sold and developed, as well as subject to more than a dozen new principles outlining marketing and product strategies. Unilever has pledged to not use influencers, such as celebrities and social media stars, who are under the age of 12, and won’t either use influencers who primarily appeal to children under 12. Further, the company will limit the use of (licensed) cartoon characters and of brand-equity characters in point-of-sale communications. And also, has pledged to stop marketing and advertising foods and beverages— all of the ones it makes— kids under 12 via traditional media and under 13 on social media. They intend to focused on assisting parents and caregivers in choosing healthy options for children. Unilever—owned Wall’s Ice Cream will be the first brand to bear a Responsibly Made for Kids logo on products with a reduced amount of sugar and calories. The company is making the move in an effort to help fight childhood obesity, which the WHO has identified as one of the biggest dangers to public health in the new century.