Snapchat Rolls Out New Feature to Help Users Donate to Covid-19 Relief Fund

May 22, 2020

Snapchat is the latest social media platform to take steps to provide users with authoritative information and give back to society as the coronavirus pandemic sweeping across the globe. Earlier it launched ‘Coronavirus: The Latest’ in Discover to provide up-to-date news coverage and information about the virus when users first open the page. And now, in support of the WHO, the social media platform has launched new augmented reality (AR) lenses in partnership with the United Nations Foundation’s COVID-19 Solidarity Response Fund. The lenses, accessible around the world, allow users to scan real-life objects to unlock the AR experience. When a person views an AED10/SAR10 note, for example, and taps on it in the Snapchat camera, an AR experience will trigger to show how a potential donation could support the WHO’s immediate response efforts. Snapchatters will be able to access these lenses in several ways, including in the lens carousel, via Snapcode, or by using the camera’s Scan function. These lenses then direct users to the international donation page for the COVID-19 Solidarity Response Fund. The donations being made will go into a fund to support tracking and understanding the spread of COVID-19. The AR experience also shows users how their help could support the WHO.

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