Puma Launches New Collection Made from Recycled Plastic

Apr 17, 2020

German sportswear brand Puma has launched a collection made with recycled plastic in collaboration with UK-based waste management and recycling company First Mile. Stefan Seidel, Head of Corporate Sustainability for PUMA said in the official website, “Even though one of the key benefits of this partnership is social impact, the PUMA and First Mile program has diverted over 40 tons of plastic waste from landfills and oceans, just for the products made for 2020. This roughly translates into 1,980,286 plastic bottles being reused.” Notably, the pieces from this co-branded training collection range from shoes, tees, shorts, pants and jackets—all the apparel is made of at least 83% to even 100% from the more sustainable yarn sourced from First Mile. The first Puma x First Mile training collection will be available at brand outlets, selected retailers as well as brand’s e-commerce site starting today, 21st February.

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