How Brands Celebrated Mother’s Day

Jun 04, 2020

Lockdown or not, no one forgets to celebrate Mother’s Day as it involves celebrating the most precious being in our lives. Brands too are appreciating the efforts of moms and their magic. Here’s the list of the best 7 advertisements that celebrated Mother’s Day:

1. Shoppers Stop’s #LockdownQueens

Retail brand Shoppers Stop launched #LockdownQueens campaign to celebrate Mother’s Day wherein it expresses gratitude to all the mothers for teaching children the virtues of patience, resilience, and courage and highlights how these values are helping them during the lockdown.

2. Samsung’s #PutMominthePicture 

Samsung joined in on the Mother’s Day fun by posting a compilation of home videos that mothers had captured of their children while growing up. The company encouraged fans to “put Mom in the picture,” by sharing photos and videos celebrating all the hard work and sacrifice their moms had shown over the years (shot on the Samsung Galaxy, of course). The company featured people visiting their mothers through video chat, glass windows, and even from the driveway. 

3. Johnson's #HappyMothersDay

India's Babycare brand Johnson's unveiled a digital campaign highlighting the joys and journeys of motherhood amid uncertain times. 'You're doing okay, Mom' is a message of reassurance to mothers across the country on Mother's Day, as she does her best for her baby and her family. 

4. Glucon-D’s #EnergyGharKi

The brand rolled out a #EnergyGharKi campaign that celebrates and applauds the superwomen for their unwavering energy. For the first time ever, the iconic brand has replaced its name “Glucon-D” in logo unit on all digital platforms with the name of a mother because Glucon-D believes that a mother is the epitome of infinite energy and is the only one who can match Glucon-D's energy.

5. Nivea's #SharetheCare

NIVEA has launched a digital campaign to show gratitude and thank all those moms who are the front-line caregivers working 24x7 for the society leaving behind their own families and kids to face new challenges every single day.

6. LG’s #DilSeThankYou

LG Electronics celebrate mothers who have the patience and fortitude to let their children become the frontline warriors of the coronavirus. The brand salutes them for always helping and a voice to comfort even on the hardest of days. The digital campaign #DilSeThankYou is dedicated to all the proud mothers of India.

7. Reliance Fresh’s #BharatMaaKeLiye

Reliance Fresh and Smart's #BharatMaaKeLiye digital campaign with socially relevant messaging urges fellow Indians to follow lockdown rules and ensure safe and vibrant lives for the country (Mother India). The ad campaign features actor Ayushmann Khurrana, anchoring the story of Mother India.

 

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