WHO has perhaps given us the biggest acknowledgement of Influencer Marketing when it decided to collaborate with the immensely popular Instagram page, ‘Dude With Sign’ to raise awareness about Covid-19.  It's not difficult to guess why WHO chose to collaborate with ‘Dude With Sign’. Barely 5 months after starting the page, ‘Dude With Sign’ already has over 6.2 million followers on Instagram. The page is run by Seth Phillips who drops truth bombs on people of New York by putting them up on cardboard. What makes the posts so popular are that they are protests around issues that all of us go through, thereby making them very relatable. In his quintessential sign boards Seth aka ‘Dude With sign’ flashes different but key best practices as well as linking people to reliable information about Coronavirus. In times of panic like this, what is of utmost importance is that people stop believing in misinformation. The aim of this post is to reach out to an engaged audience who will take a look at the post and act accordingly, and responsibly. And notably, 9 hours after being posted, the post already has over a million likes on Instagram. Here’s hoping the post is able to achieve what it aims, helps people to take care of themselves and dispel myths or confusions in people’s minds around the virus.