Spotify Trials New Stories Feature for Influencer Playlists

Mar 06, 2020


Spotify is the latest platform to test ‘Stories’ that will allow influencers to post short-form videos to the top of their public playlists, according to TechCrunch. The feature is designed for influencers to spotlight their favourite content through the app. Like other Stories’ products found on social media apps, the Spotify version offers a similar experience that includes short video clips that users can tap on to advance to the next screen. There are also horizontal lines at the top that indicate how many screens still await them. The use of music in Stories will be incorporated into the app. In addition, with the feature, influencers will be allowed to snippets of their song or album to further promote the playlist.
        The Spotify Stories are only available on the iOS and Android device as yet. There isn’t a desktop version yet, and it’s unclear if there ever will be.

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